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Consumer PR: Targeting the next generation

the opportunity to enhance the reputability of the food companies and build consumer trust. 'The Ofcom report ...

Analysis: Criticism mounts as AVEs rise again

the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ... of things like the actual audience reached.' A spokesperson for the BBC compared them to the practice ...

Celebrity-based ads most likely to hit the headlines

the report with Media Report Editorial, said: 'Advertisers are falling back on trusted formulae at a time ...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

in publications including Prima and BBC Good Homes, with further coverage scheduled. Moore was interviewed ...

CAMPAIGNS: Train Launch - Virgin puts tilting trains in the picture

-eight minutes of national primetime TV and radio, including GMTV Breakfast, the Today programme, BBC Breakfast ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

Championships attracted over 2,000 people and gained coverage on BBC TV South and Meridian local radio, among ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

- it was becoming increasingly clear there would be a shortage of Tracy Islands. The media, including the BBC ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ... on the BBC, where Vivid's chief executive was interviewed, as well as GMTV and Big Breakfast. The Mirror ...

ASA selects new head of comms

BBC company secretary Chris Graham, who himself was appointed only six months ago. Ward said ...

BORDER LINES: Trust Computers hires Pinnacle

ROTTERDAM - Trust Computer Products has hired Pinnacle Wordwide for a pan-European campaign...ROTTERDAM - Trust Computer Products has hired Pinnacle Wordwide for a pan-European campaign to promote the new styling of its products. Bijl, the dutch arm of The Pinnacle newtork, will lead the account headed by senior consultant, Rudd Bijl. Pinnacle, a leading international organisation of 70 ...

Carltong International Media appoints Revolver Communications for Thunderbirds re-launch

, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds toys...of the show, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds ...

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