Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
broadcast by the BBC. Follow Maisie McCabe on Twitter @MaisieMcCabe ...
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West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT) begins on June 1 and will run at least until the 2014/2015 season. The move marks Zoopla's first major ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
. It has also recently been added to the BBC's digital roster. These are not just marquee names designed ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... and every touchpoint. Trust is, and always has been, critical to brand success; without the reassurance ... , and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
