CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
. BBC Breakfast News, GMTV and Radio 1 s Digital Update picked up the story. Games sales ...
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PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.
27 Oct 2000
by the media as a trusted and caring holiday provider committed to customer satisfaction - bucking the trend ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
news section. Regional BBC Radio stations all over the country featured the story as did ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
Higgins Trust (THT) joined forces in January this year, to launch a new safer sex campaign ... in the Express and on the morning of the event, radio interviews ran on BBC Radio 5, LBC and London News ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ...
CAMPAIGNS: NatWest makes student grade - Media Relations
19 Sep 1997 | by POPPY BRECH
, BBC Six O Clock News, European Business News, Sky News and Radio 4 s Today Programme ...
MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
. It is planning a massive promotional campaign to see off Channel 5 and swamp BBC1. Its executives talk ...
MEDIA: BRIEFS
25 Apr 1996
796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
Air Miles client was Oldham NHS Trust which used Air Miles to reduce absenteeism and reward good attendance levels. The Trust saved pounds 120,000 in sick pay over the course of the scheme. Air ...
CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal
15 Mar 1996 | by JEREMY SLATER
up an equivalent media spend of pounds 1.7 million. BBC East Midlands, BBC South, BBC West ... . The attempt to make the world s largest Bramley apple pie was shown on Central TV and BBC East Midlands ... chef Boyd appeared on 11 local BBC radio stations for a total of just over three hours ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
