Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
than 60 websites trusted by The Economist readers, but which do not use cookies to target specific...they liked and trusted, acting on the insight that their common trait was curiosity. According to its ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
. Which brands could knock the iPhone off its perch? Brands people trust with a vast, loyal user group ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
for bigger solutions than politicians or companies - where trust is equally low - can provide ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... of the Kilimanjaro Blind Trust. 'You have to get your oxygen from doing these other things, otherwise where do your ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
the trust you have in your operator and we believe we have the trust of our customers. In terms of confidence, it s an evolutionary step and customers will do NFC with brands they trust. NFC is in its ... real force in UK retail? The gods that need to align are customer confidence and trust, technology ...
Youth and social media
04 May 2012 | by Sarah Gale
in ten of those aged over 25. Around a quarter of 15-24s watch BBC iPlayer more than once a week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
