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Champions League final peaks at 10.6 million on ITV1

and high definition channels. An additional 64,700 viewers tuned in an hour later on ITV1 +1. BBC One ...

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... and every touchpoint. Trust is, and always has been, critical to brand success; without the reassurance ... , and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...

Store brands gain ground on national brands

and uniqueness - which, in turn, will help drive trust and quality perceptions, to ensure the store labels do ...

'Britain's Got Talent' final draws double the audience of 'The Voice'

Voice' on BBC One....s Got Talent has mirrored the autumn competition between the BBC s Strictly Come Dancing and ITV ... outing of the war on Saturday night the BBC singing show could only manage a peak audience of 6.40 million viewers across BBC One and BBC One HD. Between 6.15pm and 7.45pm The Voice had an average ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

Four Two Performances - Haymarket Media BBC Good Food iPad Edition - Immediate Media Emerald ... - Channel 4 Television Gardener s World / PG Tips - Immediate Media Top Gear / Hertz - Immediate Media/BBC ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

I've always had a love/hate relationship with the National Trust. This is based on extensive...the National Trust's apparent lack of imagination and its pandering to a certain demographic. If, as someone said, the Church of England is the Tory party at prayer, then the National Trust was ever ... Trust seems to have rid itself of a few institutionalised cobwebs. Like the rest of the heritage ...

Britain's Got Talent extends lead over The Voice

ITV's 'Britain's Got Talent' has extended its lead in the ratings war against BBC's 'The Voice..., with an average of 6.56 million, a 30.3% share, between 7.15pm and 7.45pm on BBC One and BBC One HD on Sunday ... , a 35.7% share, on Saturday night between 7.15pm and 8.45pm on BBC One and BBC One HD. Although ...

Think BR: Local press must stay local to preserve its future

one of the most trusted sources of information for millions of people across the UK, writes Jack Baird...of trusting his generals when it comes to the print side of the business," says one Johnston editor, who ... Society survey also found that 66% of people trust advertising in their local paper. And local ... year s riots. Thanks to timely updates and the trust local papers are able to harness, for many ...

Youth and social media

in ten of those aged over 25. Around a quarter of 15-24s watch BBC iPlayer more than once a week ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.