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The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT) begins on June 1 and will run at least until the 2014/2015 season. The move marks Zoopla's first major ...
. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ...
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...
s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ...
users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
responsibility and integrity. - Would you ever feel able to trust someone who had lied? For me it would ... on their CV might not excel in an environment that places enormous value on building trusting relationships ...
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ...
to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ...
for bigger solutions than politicians or companies - where trust is equally low - can provide ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... of the Kilimanjaro Blind Trust. 'You have to get your oxygen from doing these other things, otherwise where do your ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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