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Talk Talk hires Project Canvas architect Chakkara as head of online

Talk Talk, the UK's third largest broadband supplier has appointed former BBC iPlayer and Project...by Max Alexander. He joins from the BBC where he was general manager of future media and instrumental in the development of the iPlayer and Project Canvas. Prior to the BBC he was marketing director at NDS ...

Future TV: Telly's vision

to snatch at the concept, running trials in pubs and unveiling plans for its first 3DTV channel. The BBC ... of the smell-o-vision technology was created by the BBC for an April Fool's Day prank in 1965. Kuba Komet ...

Rajar chief executive de la Bedoyere to join RSPCA

the basis of the official measurement and profile of commercial and BBC radio stations in the UK. Commercial ...

Reinventing marketing: Behavioural economics will shake marketing to the core

the unfortunate side-effect of progressively eroding consumer trust - a legacy we are wrestling with to this day ...

Opinion: The Marketing Society Forum

would trust to spend my advertising money, because they understand what people like. Another thing I ...

Jeremy Lee on Media: Context is everything

's cancellation, there were persistent rumours that it would be revived by the BBC, like its Granada stablemate ...

Is procurement killing marketing creativity?

dictating the terms. - Trust each other and be transparent. - Consider using an intermediary ...

J2O

juice. Be one thing only. - Be honest and authentic, and continue to serve up a credible and trusted ...

Helen Edwards on Branding: Time to get touchy-feely

are underpinned by trust and recommendation'. What can help is a better approach to qualitative research, which ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

of business ethics and brands acting responsibly. At a time when transparency, confidence and trust feel ...

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