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But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
Today's figures from audience measurement system Rajar for the first quarter of 2012 brought good news for many commercial stations despite the industry's share against the BBC dropping slightly. Absolute Radio network obtained its highest reach for almost 10 years , GMG Radio's Smooth continues ...
of the Year [BBC 6 Music at this week s Sony Radio Academy Awards], the mainstream popularity of digital radio ...
this week after they beat Frank Skinner and the BBC's Adam Buxton and Joe Cornish to claim the prize for Best Entertainment Programme for their BBC Radio Humberside show, commercial radio was celebrating ...
them if they cannot demonstrate that. Lack of trust 77% of respondents said they did not trust politicians on the whole The economy 51% said if the economy started to grow they would ...
for advertising-driven growth. An industry that has earned the confidence and trust of the society it serves ...
to more than 700,000 and trusting entirely on advertising revenues. As a result, what was previously a ...
cultural values and mutual respect," he says. "So the idea of one where nobody trusts anyone is oxymoronic ...
. Which brands could knock the iPhone off its perch? Brands people trust with a vast, loyal user group ...
partners include BBC iPlayer, ITN, Press Association, YouTube and Reuters. Follow Matthew Chapman ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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