WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
responsibility for Merrill Lynch Wealth Management and US Trust marketing and "will assume increased creative ...
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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
the trust you have in your operator and we believe we have the trust of our customers. In terms of confidence, it s an evolutionary step and customers will do NFC with brands they trust. NFC is in its ... real force in UK retail? The gods that need to align are customer confidence and trust, technology ...
Anthony Hilton: RBS' Hester learns to play PR game
03 May 2012 | by Anthony Hilton
scrutiny of his bank. I fear he may also underestimate the time and effort needed to restore trust ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
reaction to an ad, brands should trust that their best advocates will rush to their rescue (see brand view ...
HSBC picks Hill+Knowlton for Cutty Sark work
24 Apr 2012 | by John Owens
The four-year project was announced last month and marks the completion of the Cutty Sark Trust s six-year restoration of the ship, which is due to reopen to the public on Thursday. Hill ... Sark Trust reflects. H+K Strategies is a trusted comms partner of the bank, and we are impressed by its ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
. The banking community is firmly on the back foot. Now is the time to regain trust that scarcely existed ...
Goldman comes under fire over comms
22 Mar 2012
-communication by Goldman, something that is endemic in investment banking, where the attitude is "we are very clever, trust us to get things right", not "we are very clever, we'll show you how we get things right". Trust, though, is fickle ... The only way to rekindle trust is to be more open.' Nick Murray-Leslie, CEO ...
Clinton Manning: Why I joined PR
22 Mar 2012 | by Alec Mattinson
such as the BBC with a lot of overlapping content. Of course, the BBC's online services are not really free ... to trusted brands such as the Mirror to help steer them to what is important. Even if they don't pay much ...
Goldman Sachs' secrecy to blame for Greg Smith outrage, say PROs
16 Mar 2012 | by Matt Cartmell
in investment banking, where the attitude is "we are very clever, trust us to get things right", not "we ... which is endemic in investment banking where the attitude is we are very clever, trust us to get things right , not we are very clever, we ll show you how we get things right . Trust, though, is fickle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
