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Entertainment: Lappset happy with angry approach

at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team in the lead-up to the event ensured the story was on the front page of the BBC website as soon as the embargo ...

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... and every touchpoint. Trust is, and always has been, critical to brand success; without the reassurance ... , and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...

Consumer: Lego builds brand quality at St Pancras

the Lego tree the number one Christmas tree in London. BBC London broadcast the weather by the tree ... was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ...

The truth about lying on your CV

responsibility and integrity. - Would you ever feel able to trust someone who had lied? For me it would ... on their CV might not excel in an environment that places enormous value on building trusting relationships ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

for bigger solutions than politicians or companies - where trust is equally low - can provide ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... of the Kilimanjaro Blind Trust. 'You have to get your oxygen from doing these other things, otherwise where do your ...

Consumer: Sports bra shows some real panache

of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...

We'll call you: Everything Everywhere

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...

Brand Manager of the Week: Thuy Nguyen

love and trust your instincts, although don't get your personal preference confused with doing ...

Save the planet marketing 'won't change consumer behaviour'

in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.