Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
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Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... and every touchpoint. Trust is, and always has been, critical to brand success; without the reassurance ... , and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
Entertainment, says of Gower: 'I had a real trust with her and you knew there would be no nonsense. She has spot ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
. The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...
Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
NOVEMBER Dragons' Den entrepreneur Peter Jones tweeted about Ultimo owner, Michelle Mone, in his BBC2 show, How We Made Our Millions. Michael Buble's wife, model Luisana Lopilato, signed up to model the brand's lingerie. DECEMBER Ultimo announced record company profits and more ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
, Supersavvyme, and is increasing its focus on 'creating a culture of trust' among consumers. According ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... 16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ... in the service economy, and become a trusted figure in their lives. 'Brands need to invest in long-term projects ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
advertising is all about trust, reliability and professionalism. The ads' credibility comes from the fact ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
