OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
but OMD stood out as a trusted business partner highly committed to our success, with an exciting vision ...
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M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
and uniqueness - which, in turn, will help drive trust and quality perceptions, to ensure the store labels do ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
or brand than word-of-mouth. If someone you trust recommends something to you, you re going to take ... they don t wield the same levels of trust. The problem is that word-of-mouth advocacy is the most ... is high on the agenda. This means that brands need to have a safe, secure and trusted route to interact ...
Sainsbury's to sponsor Diamond Jubilee beacons
27 Mar 2012 | by Matthew Chapman
sponsor for the Woodland Trust's Jubilee Woods Project, which aims to plant six million native British ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
the issue of brand trust. Mintel research last year found that more than 40% of consumers expressed trust ... trusted by fewer than 20%. Then there is the high-profile success of John Lewis' recent ads, which ...
Sainsbury's reports £12m sales in Fairtrade Fortnight
21 Mar 2012 | by Sarah Shearman
and Paralympics, to underpin its expected growth as "customers trust Sainsbury's to make their celebrations really ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
