Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
to help it deliver a personalised travel service and position it as a trusted travel partner. Expedia ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team in the lead-up to the event ensured the story was on the front page of the BBC website as soon as the embargo ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
responsibility and integrity. - Would you ever feel able to trust someone who had lied? For me it would ... on their CV might not excel in an environment that places enormous value on building trusting relationships ...
Sony partners Blinkx to expand video content
16 May 2012 | by Matthew Chapman
partners include BBC iPlayer, ITN, Press Association, YouTube and Reuters. Follow Matthew Chapman ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ...
We'll call you: Everything Everywhere
09 May 2012
Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
the trust you have in your operator and we believe we have the trust of our customers. In terms of confidence, it s an evolutionary step and customers will do NFC with brands they trust. NFC is in its ... real force in UK retail? The gods that need to align are customer confidence and trust, technology ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
. Have you had a notable mentor? Tony Livesy, editor of the Daily Sport, now BBC presenter. He ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
