Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
, while former BBC journalist Greg Wood leads Centrica group media relations. The company s corporate ...
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Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
in October that sought to build trust, knowledge and engagement among customers as part of its Energy Fit ...
We'll call you: Everything Everywhere
09 May 2012
Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
the trust you have in your operator and we believe we have the trust of our customers. In terms of confidence, it s an evolutionary step and customers will do NFC with brands they trust. NFC is in its ... real force in UK retail? The gods that need to align are customer confidence and trust, technology ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
. Have you had a notable mentor? Tony Livesy, editor of the Daily Sport, now BBC presenter. He ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
December 2008: Project Canvas announced as a partnership between the BBC, BT and ITV. September ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
as the director of customer marketing, is handling the review. She joined npower with a mandate to "rebuild trust ...
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ... number of homes. Prior to joining Kelkoo Conway held senior marketing roles at Premier Inn, the BBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
