Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...
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Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
contactless payment, is having a difficult birth. The gods that must align for NFC are consumer trust ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
building trust. This law is a wake-up call. It is a clear signal from policy-makers in Europe that the internet industry needs to show it can be trusted to police itself, using innovative tools and approaches that are fit for our fast-moving world. Securing this trust - and, more importantly, the trust of consumers ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
s Responsibility Deal in saying that it is failing to have a significant impact on obesity, and that trusting ... for already exist; they have been beaten to it." Stephenson is reported by the BBC today (16 April) as saying ...
Consumer: Land Rover evokes interest in young
05 Apr 2012 | by John Owens
It supplement, BBC news and GQ in America. Results Eighteen markets across the globe took part ...
PCC's Lord Hunt responds to MPs report on media
30 Mar 2012 | by Arif Durrani
Lord Hunt, who has already announced plans to scrap the present PCC before Lord Justice Leveson completes his inquiry into media standards, believes "major reform" is required in order to regain trust after allegations of phone hacking at the News of the World. Responding to comments from MP John ...
Reputation Survey: Energy providers - Public distrust over energy price cuts
29 Mar 2012 | by John Owens
contributed to a drop in the rate of inflation. In fact, trust in the big six energy firms does not seem ... , 86 per cent of those asked said they did not trust energy providers to pass on any savings they made to customers in the form of price cuts, compared with 90 per cent last year. Indeed, trust may have declined ...
'Aggressive marketing' played role in summer riots, says panel
28 Mar 2012 | by Gemma Charles
during the Olympics. Speaking to BBC's 'Newsnight' programme yesterday, Labour MP David Lammy MP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
