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LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer...the iPlayer, which offers an online catch-up service for BBC programmes. As part of the brief, the agency will also create a campaign that encourages viewers to become part of studio audiences for BBC programmes ... , and promotes the guided tours that the organisation provides. The BBC will also brief the agency to work on a ...
LONDON - The BBC has appointed EHS 4D to its roster as it looks to identify new ways of retaining a...to attract and retain interest in the BBC's portfolio of websites and other online offerings, such as its iPlayer service. The BBC now has access to a greater range of data thanks to the growth in video-on-demand via iPlayer and digital television. EHS 4D will be responsible for identifying new ways ...
LONDON - BBC Customer Publishing has won the contract to publish The National Trust’s magazine.... Published three times a year, the first issue of Active is to be produced by BBC Customer Publishing and the first edition will be delivered to volunteers in early April. Julie Williams, director of BBC Customer ... the heritage and charity sectors. The deal is the latest conservation-themed contract win for BBC Customer ...
BBC Gardeners' World Live and BBC Good Food Show Summer, which will take place concurrently
LONDON - The BBC has drawn up a shortlist of companies to pitch for its 500m licence-fee marketing...The BBC invited bids from the commercial sector in April after it sacked the incumbent Envision, a ... targets to increase the amount of licence-fee money it collected. The BBC will go into a second ... to the BBC. The broadcaster pays around 115m a year on its collection, and loses around 120m to evasion. ...
LONDON - People are being told to 'demand a broader view' in a joint advertising campaign by BBC...at BBC World Service, said: "'Demand a broader view' takes our earlier joint campaign one step further and encourages our audiences to think about the breadth and range of BBC news output. The audience wants more and the BBC knows how to deliver it." BBC World is the BBC's 24-hour news television channel, which is shown ...
Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than by the licence...Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than ... that they would be happy for the BBC to scrap the pounds 97 licence fee and take the ad route. John ... are paying too much because of ITV s monopoly. We d like to have some access to advertising on the BBC ...
LONDON - BBC World Service has hired Broadsystem to handle a newly created Arabic-language monthly...as developing a template for BBC staff to enter content themselves. Broadsystem will also build and host ... pages. Juliet Cotterell, BBC World Service customer marketing services manager, said: "The Middle East ... ." Caroline Worboys, Broadsystem chief executive officer, added: "It's great to be working with the BBC ...
LONDON – BBC Multimedia has appointed integrated marketing agency Target NMI to promote...BBC Multimedia has produced a standalone videogame based on the BBC Two TV show, which ... then featured on a TV show. It first launched on BBC Three but has now migrated to BBC Two. Liz Reynolds, marketing manager at BBC Multimedia, said: "The marketing of videogames has become more sophisticated ...
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more...with a focus on eCRM. Following the growth of video-on-demand and digital TV, the BBC has access to more ... , and provide them with better-targeted content ac ross a variety of platforms. The BBC has been slow ... , as it does not rely on commercial revenue. News of the brief follows the announcement that the BBC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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