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of new BBC branded apps for news, sport and iPlayer services....The BBC's decision to press ahead with the new apps in a competitive marketplace comes despite ... (23 July), the BBC Trust concluded that a public value test was not required for mobile apps. The launch of the BBC's Sports app, announced last February, was initially planned to coincide with the Fifa ...
of television for the UK, Ireland and Australia. At RKCR/Y R, Bacon had responsibility for its BBC advertising business, including the 2012 Olympics campaigns and the launch of BBC iPlayer. Taylor said: "Jo ...
Mother, which was appointed without a pitch, will create a TV ad campaign to promote Zeebox in the spring. Zeebox links social media and programme information to live TV viewing, and was launched in October last year by Anthony Rose, the developer behind the BBC iPlayer, and the former EMI board director ...
The platform will offer Virgin customers the chance to download apps to their TV set for what Virgin Media claims is the first time. The service will offer the BBC iPlayer, YouTube and social networks Twitter and Facebook from launch. The platform s recommendations engine predicts what type ...
BBC Worldwide, the commercial arm of the BBC, is reviewing its BBC Entertainment advertising...programmes abroad such as Doctor Who or Top Gear for its BBC Entertainment channels which is broadcast around 100 countries. A spokesperson at BBC Worldwide said: "From time-to-time we carry our market place ... .". The appointed agency will become the BBC Worldwide s lead agency working on projects which will be executed ...
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
BBC Worldwide, the commercial arm of the BBC, has appointed Work Club to handle a brief to engage...advertising on its bbc.com website and other BBC-branded websites overseas. Brands that Work Club will work on include Doctor Who , BBC Knowledge and BBC Games. Last year, BBC Worldwide began its drive to boost digital revenues with the appointment of Daniel Heaf as a digital director. Heaf returned to the BBC after ...
The BBC is reviewing its £5 million media planning and buying account....MPG Media Contacts is the incumbent on the majority of the BBC s media business, while PHD handles media planning and buying for the TV Licensing part of the account. The BBC last reviewed its media ... -service elements of the BBC, including TV, radio, online, sports, factual and learning, regions and nations ...
The BBC is looking for an agency to handle its social media advertising on a project...BBC has sent an RFI to agencies in a process that is being led by the AAR. The social media review is separate to the BBC's 20 million advertising review, which started officially last month. The appointed agency will not be a retained BBC agency but will be assigned to projects focusing on creative ...
The BBC is holding a review of its online agency arrangements as it looks to consolidate the number..., with further meetings due to take place over the coming months. The review will cover all aspects of the BBC ... . It follows the conclusion of the BBC s advertising review, which saw the corporation add Karmarama and retain Rainey Kelly Campbell Roalfe/Y R to its roster. Currently the BBC works with a large number of digital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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