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yesterday, in what was a good night for the UK as MPG London took the Grand Prix for BBC iPlayer....for London Transport drive, as did Red Bee Media for its BBC Three rebrand campaign The Sales Promotion ...
LONDON - The BBC is readying free mobile apps for its news and sport content, which will carry ads...iPlayer, which is already optimised for a range of smartphones as a web-based service. The news ... later this spring. The BBC said mobile phones have been able to access the BBC website for eight years ... the apps in a keynote speech at the Mobile World Congress, the BBC director of future media and technology ...
carries several hundred hours of HD content, such as films, the BBC iPlayer HD and whole TV series ... films to millions of viewers in high-definition. Virgin Media's HD offering includes C4HD, BBC HD, ESPN ...
, Smirnoff and BBC iPlayer. Pugh, who joined Added Value in 2000, has been promoted to creative director ...
The Women's Space 2 study revealed that two-thirds of women count social networking as one of their regular online activities, compared with 43% in 2007. The growing popularity of online TV, driven in no small part by the BBC's iPlayer, is reflected in the findings -- since 2007 it is up 39% to 43% of those ...
services such as the BBC's popular iPlayer TV catch-up service and video sharing website YouTube have been ...
LONDON - The BBC is in the hunt for a market research agency to handle its qualitative research...methodologies for debriefing findings to BBC employees. Jane Clancey, head of research for audio and music at the BBC, said: The way people consume media, attitudes and expectations are changing at a rapid pace ... and interpret audience behaviour in this dynamic environment. The BBC said all prospective agencies needed ...
LONDON - On the day FT.com begins charging for content, the BBC is unveiling a major new business...The bbc.co.uk/business portal is aiming to be the first port of call for investors, savers ... , which rebranded in November. BBC Business includes live feeds from the business pages of BBC News Online, as well as a comprehensive guide to all the BBC's business programmes on TV and radio. TV ...
LONDON - BBC Global News has reappointed Agency Republic and added Play to its global roster...The BBC Global News roster will work on the BBC World Service, which broadcasts on radio, TV and online, and BBC World News television. Campaigns in the forthcoming year are likely to promote a range ... -hour Arabic station. The agencies will be responsible for helping attract new audiences to the BBC ...
LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme...Geronimo was appointed following a three-way pitch and has been asked to create loyalty campaigns for BBC Magazines key children s titles, including CBeebies Weekly, Dr Who Adventures and Girl Talk ... director at BBC Magazines , said: We were very excited by the creativity that Geronimo showed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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