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BBC launches Strictly Come Dancing merchandise

LONDON - The BBC is launching a range of Strictly Come Dancing merchandise through its commercial...The range will include nightwear, glitter balls and ipod covers. It will sit alongside the BBC's other branded products for shows including Doctor Who, Top Gear and In The Night Garden. Further deals are expected to extend the Strictly Come Dancing merchandise to later include stationary and children ...

MEDIA: BBC shuts Clothes Show monthly

BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate...BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate enough profit. The BBC decision comes despite it having made considerable investment in the magazine since it was launched in 1987. Peter Phippen, managing director of BBC Worldwide ...

MARKETING MIX: Ad agency puts on the style for BBC

Good, the latest style series which will start soon on BBC2....Good, the latest style series which will start soon on BBC2. Viewers of the July 8 programme ... , moved with alacrity when alerted that the BBC was looking for a suitably slick backdrop to launch its ... , the BBC make-over crew offered to spend their coffee break transforming Keating into a female joint ...

BBC Worldwide sells Clotheshow Live stake

LONDON - BBC Worldwide has sold its share of the Clotheshow Live, the consumer retail fashion show...Clotheshow Live has been running for 14 years and was born out of the now-defunct BBC TV show 'The ... , managing director of BBC Magazines, said: "In the absence of a BBC Clothes Show TV programme, we feel ... events in the UK and while we recognise all the BBC has done, the opportunity to set new horizons ...

BBC’s Eve title woos ’original’ women

The BBC has revealed that its new women s monthly magazine will be called Eve and marketed under...The BBC has revealed that its new women s monthly magazine will be called Eve and marketed under ... in a range of titles, including Cosmopolitan, Marie-Clare and Red. The BBC is putting pounds 2 ... to work on advertising. Southall said that marketing will include a tie-in with BBC talent ...

BBC tops poll for study on brands public trust most

The BBC is viewed as the best citizen brand by UK consumers, with The Body Shop in second place...The BBC is viewed as the best citizen brand by UK consumers, with The Body Shop in second place and Marks taking their responsibility to society and the community seriously or fairly seriously are Marlboro, Sky and Nike. The results are the second wave of a research project ...

BBC shifts Eve to WCRS in split from Euro RSCG

BBC Worldwide has switched its creative account for its forthcoming women s glossy Eve out of Euro...BBC Worldwide has switched its creative account for its forthcoming women s glossy Eve out of Euro RSCG Wnek Gosper and into WCRS following disagreements over creative strategy for the title ... . The BBC is putting pounds 2m behind the title in the first eight months in a bid to achieve stand ...

Nike axes 'sweatshop' after BBC investigation

there, following Sunday s BBC Panorama programme, which uncovered the use of child labour by both...Nike has pledged to pull out of the factory it uses in Cambodia and the Gap has suspended orders there, following Sunday s BBC Panorama programme, which uncovered the use of child labour by both companies. The programme investigated the conditions inside sweatshops used by the two companies ...

BBC’s Clothes Show loses sales fight to teen fashion rivals

BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling...BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling ... Laskier, director of the family group, BBC Worldwide UK region, said: Despite the fact ... not been possible to achieve enough return on our investment. Laskier added that BBC Worldwide ...

REVIEW: Marketing and advertising news in the week’s press

poached by the BBC to take control of television marketing for BBC Broadcast. She joins after 15 years...Maureen Duffy, J. Walter Thompson s strategic communications controller for Kellogg s, has been poached by the BBC to take control of television marketing for BBC Broadcast. She joins after 15 years at the agency and will be responsible for BBC 1, BBC 2 and non-commercially funded digital services. General ...

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