Bordeaux 'good food would choose Bordeaux' by Isobel
26 Sep 2011
They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
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Bernard Matthews 'Marco meets' by Isobel
09 Mar 2011
Bernard Matthews has launched an ad inspired by BBC comedy show 'The Trip', which features
Media: Things we like
11 Jan 2008
at Burger King. In practice, one visit to Burger King was sufficient. BBC iPLAYER The BBC's launch of its iPlayer video-on-demand service has been controversial, with commercial rivals crying foul that it is investing in territory beyond its remit. However, the iPlayer (www.bbc.co.uk/iplayer/) is an easy ...
Internet to eclipse TV despite big brand absence
08 Apr 2008 | by Gareth Jones
opportunities to reach their target audiences. The launch of on-demand TV services such as BBC iPlayer, Channel ...
BBC Vegetarian Good Food to close
24 Jan 2000 | by COLIN GRIMSHAW
BBC Worldwide is closing its monthly BBC Vegetarian Good Food magazine....BBC Worldwide is closing its monthly BBC Vegetarian Good Food magazine. The February ... quarterly spin-off to BBC Good Food. Its ABC peaked at 83,639 in 1993 and has since been in decline. Its most recent ABC figure for the first half of last year was 65,181. BBC Worldwide is trying ...
BBC Worldwide plans global push
11 Feb 2000 | by JADE GARRETT
BBC Worldwide, the commercial arm of the BBC, is talking to advertising agencies about a major...BBC Worldwide, the commercial arm of the BBC, is talking to advertising agencies about a major ... . The review is run by BBC Worldwide s Global Marketing Brand Development division (GMBD), which was set up ... , is seeking an agency to market BBC brands more effectively across a range of media in overseas markets ...
BBC to launch commercial food channel
26 Jun 2001 | by Claire Billings
LONDON - UKTV, the cable and satellite joint venture between BBC Worldwide and Flextech, has...in the venture. Carlton said, "We are very surprised that the BBC is moving into a small niche market that is already successfully covered by the commercial sector." Around half the output of the BBC's food channel will comprise programmes hosted by BBC chefs Jamie Oliver and Delia Smith. UKTV will pay the corporation ...
BBC considers sale of magazine arm
26 Mar 2001 | by Claire Billings
The BBC is considering a controversial plan to spin off a number of its best-known brands...LONDON (Brand Republic) – The BBC is considering a controversial plan to spin off a number of its ... be expected to contribute to the 1bn the BBC has been told by the government to save over seven years ... . Critics of the BBC are concerned that the proceeds of the sales would be wasted. Peter Ainsworth ...
BBC holds on to top spot in BR app chart
04 Aug 2010 | by Daniel Farey-Jones
BBC News remains top of Brand Republic's branded app chart, but Cineworld and Waitrose are among...Although our chart does not normally include non-commercial apps, we have included the BBC News app due to the debate over the BBC's impact on the commercial media sector. The BBC has revealed its first app was downloaded 560,000 times in the five days after its release on 23 July. Cineworld ...
BBC set to probe Top Pops drink
15 Dec 2004
The BBC has warned soft drink Top Pops that it is to investigate whether it has violated...Pop music partnerships, including a sponsorship deal with radio chart show Hit Zone on Time FM, which airs in South-East England, are central to the marketing strategy of the 10 Caribbean fruit-flavoured soft drinks. A spokeswoman in the BBC's litigation department said it planned to ensure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
