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BBC 'Torch relay' by RKCR/Y&R

The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell

Sport Relief 'Mile Ready' by Red Bee Media

The ad reassures the target audience of young adults and families that no training is necessary to take part in the event and is fronted by BBC Breakfast news personalities Bill Turnbell and Sian Williams. Future trails will star weather presenter Jay Wynne, Claudia Winkleman, and Steve Jones. ...

BBC 'Children in Need: Eastenders' by Red Bee Media

The cast of Eastenders break into song in this new TV spot encouraging people to get involved in fundraising for Children in Need.

Jackpot Joy 'queen of bingo' by Beta

after Windsor leaves the BBC and ends her 16-year reign as Eastenders Peggy Mitchell. The TV ad ...

AOP SUMMIT 2010: iPlayer must appeal to mass audiences, says BBC on-demand chief

In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a...make it mass market". The iPlayer allows viewers to catch up on BBC TV and radio programming up ... million requests a week, according to the BBC s annual report. Danker said: "The iPlayer appeals to one ... Speaking at the AOP Digital Publishing Summit on Friday, Danker said the iPlayer was used only ...

BBC and British Museum launch digital museum

LONDON - The BBC, in partnership with the British Museum, is launching a large-scale "digital...of the corporation's BBC iPlayer platform. Chris Loll, the managing partner of GT, said: "We are proud to support ... . The website was built using the BBC's new Forge platform, and will be continuously updated to tie in with the radio programmes as the series progresses. GT was first appointed to the BBC roster in November 2007 ...

BBC Trust provisionally green-lights new on-demand services

LONDON - The BBC Trust has given the corporation a provisional green light for new on...-based services are intended to be offered as part of the BBC iPlayer, which will incorporate all the audio and video services offered on bbc.co.uk . The Trust said that the storage window for seven-day TV catch ... Proposals from the BBC are for four types of service, including: a seven-day catch-up over ...

Ofcom criticises BBC ambitions for on-demand media

LONDON - Ofcom's verdict on the BBC's proposals for on-demand media services contains strong...the iPlayer software being developed by the BBC. Its overall verdict was that the services would bring ... it was important for the trust to guard against the BBC cross-promoting BBC Worldwide services via the iPlayer ... The BBC Royal Charter and Agreement, which came into effect on January 1, requires the BBC Trust ...

VOD ads to be closely regulated

. The changes have been made under revised European law and will include content on VOD services such as BBC iPlayer, 4OD, ITV Player, SkyPlayer and Demand Five. VOD programming will not be subject to Ofcom ...

BBC examines options for BBC Worldwide spin-off

LONDON - The BBC is reported to be examining the idea of spinning off a stake in BBC Worldwide...market flotation. Normal 0 A BBC Worldwide spokeswoman this morning reiterated a comment provided to the newspaper, saying: "Matters of BBC Worldwide ownership are the responsibility of the BBC Exec and the BBC Trust. There is no group looking at an IPO within BBC Worldwide." BBC Worldwide has ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.