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The BBC is to axe 115 out of 491 jobs in its marketing, comms and audience division, subject
by the Advertising Standards Authority, the British Board of Film Classification, the BBC, the Broadcasting Standards...Author's links: www.asa.org.uk www.itc.org.uk www.bbfc.org.uk www.bbc.co.uk www.bsc.org.uk To read ...
their taxis to the airport. To get to grips with this, BBC World News and BBC.com commissioned Mesh Planning ... returns for advertisers. - Jeremy Nye is the head of audience insight at BBC Global News ...
of marketing, communications and audience insight at BBC Global News. ...
BBC Worldwide, the commercial arm of the BBC, is reviewing its international advertising business....The AAR is handling the pitch that involves advertising in markets outside the UK for BBC channels including BBC News. ...
The BBC is encouraging creative types to log onto www.bbc.co.uk/blast in a new TV campaign created
BBC Online launches spots on its own channels this week to publicise the role of the corporation...BBC Online launches spots on its own channels this week to publicise the role of the corporation s web site activities. Created by Leagas Delaney, the ads show the singer Louise and Zoe Ball expounding the benefits of interacting with the TV. The ads coincide with a marketing drive for the BBC ...
LONDON - BBC has begun the sale of its BBC Resources commercial subsidiary, which handles outside...The sale follows a commercial review, which concluded that the unit did not exploit the BBC brand and was therefore not a core asset. BBC Resources is divided into three divisions: BBC Outside Broadcasts, BBC Studios, and BBC Post Production. The three divisions generate revenues of around 125m between them. A ...
The BBC has launched its new national TV and radio campaign for its 2011 Proms, the first...The campaign runs across BBC platforms until 10th September. It will be supported by a series of 'Appointment to View' cutdowns that showcase 'individual concerts. The campaign aims to showcase a "bespoke music hypermix" using extracts from musical pieces to feature in this year s Proms. The 'hypermix ...
BBC Two is pushing its comedy pedigree with a series of ads starring the fluffy BBC Two figure, along with famous faces including Catherine Tate, Stephen Fry and John Bird. In the first set of promotions, created by BBC Broadcast, Tate recreates her famous schoolgirl character and her "bovvered ...
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