BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
Behind the scenes: Reggae Reggae Sauce's first TV ad
17 Apr 2012 | by Sara Kimberley
The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show
BBC 'Shakespeare unlocked season' by Karmarama
03 Apr 2012
Karmarama has created a campaign for the Shakespeare season on the BBC.
Daring to be different is paying off for Southall
01 Mar 2012
then moved to the BBC where she co-launched Eve. Since then, she has been the publisher of the then National ...
Sky Sports to unleash major campaign for new F1 channel
16 Feb 2012 | by Maisie McCabe
deal with the BBC to share the Formula 1 rights in July . Under the terms of the deal, the BBC, which ...
Absolute Radio sets date for targeted ads in streaming
13 Jan 2012 | by Maisie McCabe
and Absolute Radio presenter; and Tim Davie, head of audio and music at the BBC. Vaizey opened the session ... listening to radio. The fact Tim Davie is here shows how the BBC and commercial radio are working ...
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