CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age
03 Aug 2001 | by ALASTAIR RAY
in publications including Prima and BBC Good Homes, with further coverage scheduled. Moore was interviewed ...
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Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ... of things like the actual audience reached.' A spokesperson for the BBC compared them to the practice ...
CAMPAIGNS: Train Launch - Virgin puts tilting trains in the picture
03 Aug 2001 | by BEN BOLD
-eight minutes of national primetime TV and radio, including GMTV Breakfast, the Today programme, BBC Breakfast ...
CAMPAIGNS: Product Launch - Micro scoot becomes a must-have
26 Jan 2001 | by TARA STEVENS
Championships attracted over 2,000 people and gained coverage on BBC TV South and Meridian local radio, among ...
CAMPAIGNS: Kids PR - Norton spins Tracy Island into success
19 Jan 2001 | by NICK PURDOM
- it was becoming increasingly clear there would be a shortage of Tracy Islands. The media, including the BBC ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ... on the BBC, where Vivid's chief executive was interviewed, as well as GMTV and Big Breakfast. The Mirror ...
ASA selects new head of comms
13 Oct 2000 | by MICHELE WITTHAUS
BBC company secretary Chris Graham, who himself was appointed only six months ago. Ward said ...
Carltong International Media appoints Revolver Communications for Thunderbirds re-launch
17 Mar 2000 | by ALLISON GILES
, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds toys...of the show, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds ...
Editorial: And herein lies the AVE problem
11 Feb 2000 | by DAVID MCCORMACK
of leading evaluation companies and PR agencies approached by the BBC with this commission, all of whom ...
MEDIA: The BBC must be realistic in how it expects to be funded
23 Jul 1999 | by MAGGIE BROWN
By the end of next week, the Davies committee, advising on the future funding of the BBC, should...By the end of next week, the Davies committee, advising on the future funding of the BBC, should ... , to check the BBC s ambitions for a large surge in income. Gavyn Davies, the Goldman Sachs ... service BBC and for an extra pounds 35 on the licence fee to pay for the broadcaster s digital service ...
CAMPAIGNS: A job problem as old as the hills - Public Awareness
27 Mar 1998 | by LEXIE GODDARD
Association, BBC, ITN and Sky. The team released the report and survey results and set up a two ... . The campaign received over 10 hours of radio and TV coverage appearing on BBC Breakfast News three times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
