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National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...

Unilever personal care brands sponsor British Lotus F1 Team

06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...

Behavioural ads in Europe to be flagged by icon

14 Apr 2011 | by Arif Durrani

providers, including traditional media owners BBC Worldwide, Financial Times, Guardian News Media ... Media Group AdGenie Adnetik AOL ARBO Interactive Audience Science BBC Worldwide ...

Reader's Digest UK launches direct marketing venture

17 Jan 2011 | by Katherine Levy

and the BBC Worldwide-owned 2entertain as launch clients.

ITV lines up voting apps for highest-rated shows

23 Nov 2010 | by Ed Owen

credits" to interact with their favourite programmes. Broadcasters including the BBC, ITV and Five were ...

Multi-channel engagement; where is the money?

29 Jul 2010 | by Speakerschanneltv

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...

Multi-Channel Engagement: Where Is The Money?

21 Jun 2010 | by SpeakersChannel.tv

and what's not. Hear speakers from the BBC and Aprimo discussing everything from tracking social media

EHS 4D wins BBC customer relationship task

06 May 2010 | by Matt Williams

LONDON - The BBC has appointed EHS 4D to its roster as it looks to identify new ways of retaining a...to attract and retain interest in the BBC's portfolio of websites and other online offerings, such as its iPlayer service. The BBC now has access to a greater range of data thanks to the growth in video ... and Comparethemarket.com. News of EHS 4D's appointment coincides with reports that the BBC is holding a pitch for its ...

Proximity London holds on to BBC TV Licensing DM account

11 Mar 2010 | by Matt Williams

LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing...The agency won the account following a pitch against Rapp and MRM London, and will now be responsible for handling the TV Licensing business for a five-year period. The BBC first indicated ... month, the BBC runs more than 20 different direct marketing campaigns in order to raise awareness ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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