BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
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Center Parcs TV ad banned
16 May 2012 | by John Reynolds
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass audience, according to Daniel Danker, general manager of programmes and on-demand at the BBC ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
AMV, Euro RSCG and W&K land D&AD Pencils
26 Apr 2012 | by Campaign staff
's), CHI Partners (TalkTalk), Iris (Heineken), Rainey Kelly Campbell Roalfe/Y R (BBC) and TBWA ...
Virgin Media ad banned over small print
24 Apr 2012 | by Sarah Shearman
week, Virgin Media pulled a TV ad featuring actor David Tennant after BBC Worldwide complained ...
CREATIVE STRATEGY: TNT exploits our love of commedia dell'arte
19 Apr 2012 | by Simon S Kershaw
A recent BBC documentary traced the history of slapstick from its late-medieval roots in commedia dell arte through to the era of silent film and on to the likes of The Goodies. One commentator made what I thought was a telling insight. Slapstick is essentially about survival. The man walks into a ...
Private View: Linus Karlsson and Damon Collins
19 Apr 2012
With work from Google+, EDF Energy, Audi, Adidas and the BBC....-coloured Gorilla Cream. BBC . Apologies, as I am being deluged by pop-culture references of the past ... ! (Oops. Possible wrong use of language there.) I bloody love the BBC . Not least for all the amazing ...
How the Tesco brand lost its value
19 Apr 2012
society in the way that the BBC does? One thing going for Tesco is fame. We may not know what it stands ...
Behind the scenes: Reggae Reggae Sauce's first TV ad
17 Apr 2012 | by Sara Kimberley
The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
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