Inside: Critical mass
24 May 2012 | by Stuart Derrick
. It has also recently been added to the BBC's digital roster. These are not just marquee names designed ...
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Pitch update
24 May 2012
The 50 million pitch for Tesco's rival The Co-operative took place this week, with CHI Partners, DDB UK, Leo Burnett and Now presenting on Wednesday and Thursday in a process that is handled by AAR. London agencies joined BBC executives and Breakfast guests in first class on Virgin Trains as they headed ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
Things we like
17 May 2012
this week after they beat Frank Skinner and the BBC's Adam Buxton and Joe Cornish to claim the prize for Best Entertainment Programme for their BBC Radio Humberside show, commercial radio was celebrating ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass audience, according to Daniel Danker, general manager of programmes and on-demand at the BBC ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
Billington Cartmell picked for 'integrated' Apprentice ad task
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
on BBC One tomorrow (16 May) at 9pm. ...
RKCR/Y&R expands management team
10 May 2012 | by Anne Cassidy
Duncan McRobb, the former president of Exposure USA, joins as the business director, overseeing the BBC account. The agency has also promoted Matt Steward, the business director, to client services director, replacing Vicky Jacobs in the role. She becomes the head of account management. Sutherland ...
Pitch update
10 May 2012
the business from the incumbent, Manning Gottlieb OMD. Agencies vying for the BBC media account (PHD, MEC ...
Claire Beale: Falklands farrago is a test bed for WPP's style
10 May 2012 | by Claire Beale
office is producing the BBC's own Olympics trailers - in effect, being paid to do so by British taxpayers ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
-form content. Then, of course, the BBC, ITV, Channels 4 and 5, TalkTalk, BT and Arqiva are launching YouView ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
