Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
. The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
NOVEMBER Dragons' Den entrepreneur Peter Jones tweeted about Ultimo owner, Michelle Mone, in his BBC2 show, How We Made Our Millions. Michael Buble's wife, model Luisana Lopilato, signed up to model the brand's lingerie. DECEMBER Ultimo announced record company profits and more ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...
Behind the ASOS marketing machine
22 Sep 2011 | by Nicola Clark
at Channel 4, MySpace and the BBC, where she picked up the Marketing Society Young Marketer of the Year award ... , she is far from frazzled. As a former TV marketer - she was head of marketing for BBC Two and a ...
TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...
Mr Men owner eyes ties for 40th birthday push
11 May 2011 | by Loulla-Mae Eleftheriou-Smith
of an animated Mr Men TV series broadcast on the BBC. 1981: First Little Miss books published, including ...
Facebook revealed as most searched-for brand in 2010
22 Mar 2011 | by Arif Durrani
6 BBC 7 Autotrader 8 Sky 9 Next 10 ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
suggesting ITV should hand over the remainder of its allocated games for the tournament to the BBC. ITV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
