Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
's ad market to a combination of factors, including the BBC s share of TV audiences which advertisers ...
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Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Spencer has remained inside the first 20 places but has dropped from 11 to 17. The BBC remains ... .55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...
BBC marketing chief quits for DFS
13 Feb 2012 | by Matthew Chapman
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
M&S launches first Samsung TV app
02 Feb 2012 | by Matthew Chapman
with media companies. Apps currently available via the Samsung Smart TV App store include BBC iPlayer ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...
Think BR: Supermarket shoppers get emotional this Christmas
15 Dec 2011 | by Stewart Easterbrook
ones challenging the established thinking - a fascinating piece of research out on the BBC website ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
