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The BBC is to axe 115 out of 491 jobs in its marketing, comms and audience division, subject
their taxis to the airport. To get to grips with this, BBC World News and BBC.com commissioned Mesh Planning ... returns for advertisers. - Jeremy Nye is the head of audience insight at BBC Global News ...
of marketing, communications and audience insight at BBC Global News. ...
BBC Worldwide, the commercial arm of the BBC, is reviewing its international advertising business....The AAR is handling the pitch that involves advertising in markets outside the UK for BBC channels including BBC News. ...
The BBC is encouraging creative types to log onto www.bbc.co.uk/blast in a new TV campaign created
BBC Online launches spots on its own channels this week to publicise the role of the corporation...BBC Online launches spots on its own channels this week to publicise the role of the corporation s web site activities. Created by Leagas Delaney, the ads show the singer Louise and Zoe Ball expounding the benefits of interacting with the TV. The ads coincide with a marketing drive for the BBC ...
and how will it affect marketers? We ask commentators from the IPA, ITV, BBC and ISBA...'s audience share was 40%; last year it was 24%. For the same period, the BBC's audience share declined from about 43% to 37%. This is the stark reality not just for ITV, but also ITV's customers; the BBC has dramatically and consistently outperformed the commercial television sector and ITV in particular. The BBC ...
BBC LONDON: The BBC has named the weekend editor of BBC TV news Mike MacFarlane as BBC London
The BBC has launched TV station BBC Arabic. Initially on air for 12 hours a day, it will become a
The BBC's commercial arm has unveiled plans to expand around the globe....1960: From its earliest days, the BBC has owned a couple of programme-oriented magazines, Radio ... to overseas broadcasters. In 1960, these activities are formalised into BBC Enterprises and BBC Publications, which also sells books and school materials. 1988: In 1986, BBC Publications merges with BBC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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