MEDIA: BRIEFS
25 Apr 1996
796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ...
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- PR Week UK (8)
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CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal
15 Mar 1996 | by JEREMY SLATER
up an equivalent media spend of pounds 1.7 million. BBC East Midlands, BBC South, BBC West ... . The attempt to make the world s largest Bramley apple pie was shown on Central TV and BBC East Midlands ... chef Boyd appeared on 11 local BBC radio stations for a total of just over three hours ...
MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
. It is planning a massive promotional campaign to see off Channel 5 and swamp BBC1. Its executives talk ...
CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
. BBC Breakfast News, GMTV and Radio 1 s Digital Update picked up the story. Games sales ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
news section. Regional BBC Radio stations all over the country featured the story as did ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ...
CAMPAIGNS: NatWest makes student grade - Media Relations
19 Sep 1997 | by POPPY BRECH
, BBC Six O Clock News, European Business News, Sky News and Radio 4 s Today Programme ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
in the Express and on the morning of the event, radio interviews ran on BBC Radio 5, LBC and London News ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
