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BBC takes on brief for National Trust

LONDON - BBC Customer Publishing has won the contract to publish The National Trust’s magazine.... Published three times a year, the first issue of Active is to be produced by BBC Customer Publishing and the first edition will be delivered to volunteers in early April. Julie Williams, director of BBC Customer ... the heritage and charity sectors. The deal is the latest conservation-themed contract win for BBC Customer ...

BBC shortlists for TV licence contract

LONDON - The BBC has drawn up a shortlist of companies to pitch for its 500m licence-fee marketing...The BBC invited bids from the commercial sector in April after it sacked the incumbent Envision, a ... targets to increase the amount of licence-fee money it collected. The BBC will go into a second ... to the BBC. The broadcaster pays around 115m a year on its collection, and loses around 120m to evasion. ...

Direct brief: Campaign for BBC shows

BBC Gardeners' World Live and BBC Good Food Show Summer, which will take place concurrently

BBC World Service campaign promotes 'broader view'

LONDON - People are being told to 'demand a broader view' in a joint advertising campaign by BBC...at BBC World Service, said: "'Demand a broader view' takes our earlier joint campaign one step further and encourages our audiences to think about the breadth and range of BBC news output. The audience wants more and the BBC knows how to deliver it." BBC World is the BBC's 24-hour news television channel, which is shown ...

BBC shakes up CRM for iPlayer services

LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer...the iPlayer, which offers an online catch-up service for BBC programmes. As part of the brief, the agency will also create a campaign that encourages viewers to become part of studio audiences for BBC programmes ... , and promotes the guided tours that the organisation provides. The BBC will also brief the agency to work on a ...

BBC Worldwide awards list management to Dennis

LONDON – BBC Worldwide has appointed Dennis List Solutions to manage its lists, covering...than two years due to a rebuilding of BBC Worldwide's customer database. Hannah Nicholas, BBC ... are BBC History Magazine, BBC Music, BBC Wildlife Magazine, Easy Gardening, Gardeners' World, Good Food ... : "Publishing lists are notoriously of a very high quality and the fantastic range of titles in the BBC ...

BBC apologises after losing children's data

LONDON - The BBC has apologised to parents after a memory stick carrying details of hundreds..., but that there has been no evidence that it was misused. Richard Deverell, who is controller of BBC children ...

Direct brief: BBC hires Kyp Systems

The BBC has hired Kyp Systems to produce an interactive guide to the BBC Proms. The guides

Direct News brief: BBC Magazines hires Adestra

BBC Magazines has hired Adestra to handle email activity promoting a range of its websites

BBC unveils new Eve ahead of relaunch

LONDON - BBC Worldwide has unveiled details of the new-look Eve, its monthly magazine for women..., sampling and advertising across BBC titles. The relaunch of Eve follows the appointment of Jane Bruton ...

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