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The BBC has launched its new national TV and radio campaign for its 2011 Proms, the first...The campaign runs across BBC platforms until 10th September. It will be supported by a series of 'Appointment to View' cutdowns that showcase 'individual concerts. The campaign aims to showcase a "bespoke music hypermix" using extracts from musical pieces to feature in this year s Proms. The 'hypermix ...
for BBC Worldwide's Global Channels business....The WPP agency is in final conversations with BBC Worldwide although nothing has been officially confirmed. BBC Worldwide, the commercial arm of the BBC, put the account out to tender in August, ahead ... , does not affect the 1m media planning and buying account for BBC Magazines activities in the UK ...
The BBC has whittled down the list of agencies in the running for its £20m media planning.... At the end of January, the five agencies were selected to attend a series of meetings with the BBC, which ... . The winning agency will be announced at the end of March, when it will become responsible for the BBC s public ... , an internal division known as BBC Broadcast before it was sold off in 2005. ...
Devilfish has created an animated TV spot to promote two BBC Radio 4 science shows The Life...The BBC was aiming to appeal to the younger end of the station s target audience as well as regular listeners. The ad, which shows parts of a radio coming to life, was written by Lee Edwards, and animated and art directed by the Fantasic Mr Fox animator Alice Dunseath. Ed Edwards, the executive ...
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
BBC Worldwide, the commercial arm of the BBC, has appointed Work Club to handle a brief to engage...advertising on its bbc.com website and other BBC-branded websites overseas. Brands that Work Club will work on include Doctor Who , BBC Knowledge and BBC Games. Last year, BBC Worldwide began its drive to boost digital revenues with the appointment of Daniel Heaf as a digital director. Heaf returned to the BBC after ...
LONDON - ZenithOptimedia has won the global BBC Worldwide media planning and buying business after...The agency scooped the account after a final shoot-out with the WPP-owned Maxus. PHD, the incumbent on the business, declined to repitch. ZenithOptimedia will work on BBC Worldwide brands such as Top Gear , BBC America, BBC Knowledge, Planet Earth and Doctor Who . ...
LONDON - BBC Worldwide, the commercial arm of the BBC, has put the estimated £3m media planning...account for BBC Magazines activities in the UK, currently handled by Omnicom s PHD. BBC Worldwide, which ... to the end of June, according to Nielsen Media Research. A BBC spokesman confirmed that the organisation ... , covers wholly-owned channels BBC Prime, BBC Food and BBC America, as well as a range of themed channels ...
for the BBC's £20m advertising review....The BBC has also invited incumbent roster agencies Rainey Kelly Campbell Roalfe/Y R and Fallon ... advertising, digital strategy and execution. Fallon and RKCR/Y R have also been shortlisted for the BBC ... for the BBC's brand strategy account. The 15 agencies were selected through a pre-qualification exercise ...
LONDON - Media Planning Group has beaten Zenith Optimedia and Mediaedge:cia to the £20 million BBC...Group strategy director Marie Oldham, who led the pitch, said it has been the most thorough and best she had ever experienced. Now, the first step is to immerse ourselves in what is probably the most complicated brand in the UK, she added. The BBC has not fixed a date for a new campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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