Campaign Promotion: Media Essays - Media brands can play host to personalities
04 Dec 2009 | by Sanjay Nazerali, BBC global news
of marketing, communications and audience insight at BBC Global News. ...
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Going Global: Confessions from a hotel bedroom
13 Nov 2009 | by Jeremy Nye, BBC Global News
their taxis to the airport. To get to grips with this, BBC World News and BBC.com commissioned Mesh Planning ... returns for advertisers. - Jeremy Nye is the head of audience insight at BBC Global News ...
BBC launches history magazine
03 Dec 1999
BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring....BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring. The monthly title, BBC History Magazine, will launch in April and aims to build on the growth in the history books sector, which now top the non fiction market. Nicholas Brett, director of BBC Worldwide ...
BBC launches history magazine
03 Dec 1999
BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring....BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring. The monthly title, BBC History Magazine, will launch in April and aims to build on the growth in the history books sector, which now top the non fiction market. Nicholas Brett, director of BBC Worldwide ...
Media Lifeline: BBC Worldwide
07 Jul 2006
The BBC's commercial arm has unveiled plans to expand around the globe....1960: From its earliest days, the BBC has owned a couple of programme-oriented magazines, Radio ... to overseas broadcasters. In 1960, these activities are formalised into BBC Enterprises and BBC Publications, which also sells books and school materials. 1988: In 1986, BBC Publications merges with BBC ...
Media Lifeline: BBC Worldwide
04 Dec 2009
The BBC's commercial arm has drawn criticism for having its fingers in too many pies....July 2004: BBC Worldwide had been building its media empire steadily across the 90s, notably ... departure when its DVD distribution arm, BBC Video, forms a joint venture with its Woolworths-owned counterpart VCI to create 2entertain. The deal is brokered by the chief executive of BBC Worldwide, Rupert ...
Bannister quits the BBC
13 Oct 2000
- Matthew Bannister, BBC director of marketing, quit the corporation this morning in a move which...- Matthew Bannister, BBC director of marketing, quit the corporation this morning in a move which ... for personal reasons. Bannister was in the middle of overseeing a full-scale review of the BBC s creative account. The pitch will go ahead as planned, according to sources, but it is not known is the BBC ...
Bannister quits the BBC
13 Oct 2000
- Matthew Bannister, BBC director of marketing, quit the corporation this morning in a move which...- Matthew Bannister, BBC director of marketing, quit the corporation this morning in a move which ... for personal reasons. Bannister was in the middle of overseeing a full-scale review of the BBC s creative account. The pitch will go ahead as planned, according to sources, but it is not known is the BBC ...
BBC hits ratings crisis
10 Sep 1999
- The BBC has hit a ratings crisis with the revelation that audiences dropped to just 1.9 million...- The BBC has hit a ratings crisis with the revelation that audiences dropped to just 1.9 million at one point on Wednesday night. The BBC has admitted that it was the station s worst night since BBC ... Poland. Channel 5 scored 18.7 per cent of the audience share, beating BBC 1 s paltry 18.1 per cent ...
BBC hits ratings crisis
10 Sep 1999
- The BBC has hit a ratings crisis with the revelation that audiences dropped to just 1.9 million...- The BBC has hit a ratings crisis with the revelation that audiences dropped to just 1.9 million at one point on Wednesday night. The BBC has admitted that it was the station s worst night since BBC ... Poland. Channel 5 scored 18.7 per cent of the audience share, beating BBC 1 s paltry 18.1 per cent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
