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LONDON - The BBC is launching a campaign to promote its Poetry Season next week featuring Frank.... Supporting the BBC s poetry season across TV, radio and online, the campaign will raise awareness of the content on BBC Two and BBC Four. Programmes include, A Poet s Guide to Britain with Owen Sheers on BBC ... and Jeremy Paxman will host Off By Heart on BBC Two. It will run through May to June. ...
LONDON - Mark Thompson, the BBC's director general, has indicated the BBC could look to part...of its business after coming under fire for the salary of its executives. BBC Worldwide had annual ... partnership deal with BBC Worldwide in order to support falling ad revenues. BBC Worldwide sells the rights to BBC commissioned shows including Dr Who, Strictly Come Dancing and popular documentary programmes ...
LONDON - he BBC's Children in Need is to introduce an additional brand mascot.
LONDON - BBC Magazines is launching a monthly pre-school title called 'CBeebies Special' which...also includes stickers. Other childrens titles in the BBC portfolio include CBeebies Weekly, CBeebies ...
BBC Worldwide is boosting its marketing strategy and has hired ad agency The Brooklyn Brothers..., outdoor, social media and experiential events, as well as through content collaborations. The BBC has ... community of viewers. Separately, the BBC Trust has given BBC Worldwide permission to sell off a majority stake in BBC Magazines. It hopes to secure a deal before the end of its financial year, in April. ...
LONDON - The BBC could share content, training and technology with local and regional newspapers...-fareast-language:#0400; mso-bidi-language:#0400;} It would be the first time the BBC has shared resources in this way. Local papers would have free access to video content for their websites, access to the BBC ... . The summit will be attended by Helen Boaden, the BBC's head of news, and David Holdsworth, controller ...
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
The BBC will bec the official broadcaster of the Barclaycard World Freerun Championships to be held
LONDON - The BBC is launching a range of Strictly Come Dancing merchandise through its commercial...The range will include nightwear, glitter balls and ipod covers. It will sit alongside the BBC's other branded products for shows including Doctor Who, Top Gear and In The Night Garden. Further deals are expected to extend the Strictly Come Dancing merchandise to later include stationary and children ...
LONDON - The BBC is proposing to launch an on-demand, catch-up service for UK radio....Tim Davie, former BBC marketer and now the head of audio and music, wants to introduce a ... of consumers having to seek out missed radio programmes they would be able to find them in one place. BBC ... the BBC Trust. The move could boost the popularity of digital radio as the Government make decisions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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