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BBC Online launches spots on its own channels this week to publicise the role of the corporation...BBC Online launches spots on its own channels this week to publicise the role of the corporation s web site activities. Created by Leagas Delaney, the ads show the singer Louise and Zoe Ball expounding the benefits of interacting with the TV. The ads coincide with a marketing drive for the BBC ...
and how will it affect marketers? We ask commentators from the IPA, ITV, BBC and ISBA...'s audience share was 40%; last year it was 24%. For the same period, the BBC's audience share declined from about 43% to 37%. This is the stark reality not just for ITV, but also ITV's customers; the BBC has dramatically and consistently outperformed the commercial television sector and ITV in particular. The BBC ...
The BBC has launched TV station BBC Arabic. Initially on air for 12 hours a day, it will become a
Dick Emery is to quit his position as chief operating officer of BBC Worldwide....Dick Emery is to quit his position as chief operating officer of BBC Worldwide. ...
BBC Choice is the most recognised digital channel, according to research by CIA MediaLab. When...BBC Choice is the most recognised digital channel, according to research by CIA MediaLab. When asked what digital channels they had heard of, 42% of respondents said BBC Choice, 38% Film Four and BBC News 24. ...
BBC World, the BBC s 24-hour international news and information TV channel, has appointed Shailesh...BBC World, the BBC s 24-hour international news and information TV channel, has appointed Shailesh Kulkarni as its regional manager, advertising sales, Middle East and Pakistan. ...
The BBC has promoted Keith Samuel to the new post of deputy director of communications. Samuel...The BBC has promoted Keith Samuel to the new post of deputy director of communications. Samuel, previously BBC Broadcast s controller of press and publicity, will work with Sue Farr, director of marketing and communications, on marketing and publicity structures. ...
News this week that the BBC is to explore women s magazines is evidence that its ongoing...News this week that the BBC is to explore women s magazines is evidence that its ongoing commercialisation shows no sign of slowing. But every move the BBC makes in this direction muddies the waters. On the one hand, given the way media is changing, the BBC must be right to develop alternative sources ...
The BBC and Flextech are set to unveil details of their new music and comedy channel in two weeks...The BBC and Flextech are set to unveil details of their new music and comedy channel in two weeks time. ...
The BBC is flagging up its comedy credentials with a series of idents that use the BBC Two '2
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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