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BBC in agency search for qualitative projects

LONDON - The BBC is in the hunt for a market research agency to handle its qualitative research...methodologies for debriefing findings to BBC employees. Jane Clancey, head of research for audio and music at the BBC, said: The way people consume media, attitudes and expectations are changing at a rapid pace ... and interpret audience behaviour in this dynamic environment. The BBC said all prospective agencies needed ...

BBC challenges business sites with launch

LONDON - On the day FT.com begins charging for content, the BBC is unveiling a major new business...The bbc.co.uk/business portal is aiming to be the first port of call for investors, savers ... , which rebranded in November. BBC Business includes live feeds from the business pages of BBC News Online, as well as a comprehensive guide to all the BBC's business programmes on TV and radio. TV ...

BBC Global News unveils global digital roster

LONDON - BBC Global News has reappointed Agency Republic and added Play to its global roster...The BBC Global News roster will work on the BBC World Service, which broadcasts on radio, TV and online, and BBC World News television. Campaigns in the forthcoming year are likely to promote a range ... -hour Arabic station. The agencies will be responsible for helping attract new audiences to the BBC ...

BBC and Haymarket agree customer publishing deal

LONDON - Haymarket Customer Publishing and BBC Magazines are to work together to develop a series...The deal will see both BBC Magazines and HCP, which is part of the Haymarket Publishing Group ... United, Chrysler and, most recently, Uefa. BBC Magazines recently signed a deal to publish a title ... in the exhibitions market, creating live events such as BBC Good Food Show. Patrick Fuller, managing director ...

Former BBC staff members set up Rockhopper

Two former BBC staff members have launched a broadcast consultancy and video production company...Two former BBC staff members have launched a broadcast consultancy and video production company to produce video news releases (VNRs) and video footage for PR consultancies. Rockhopper, which launches this week, was founded by long-term BBC news staffers Richard Wilson and Nick Gardner. Wilson ...

Proximity fired from BBC TV Licensing contract

The Sunday Telegraph yesterday claimed the BBC has admitted that the wrong statistics were used ... , the BBC's chief financial officer, apologised for the use of the incorrect data and said the BBC would retender the contract. "After an urgent review by the BBC, we have taken comprehensive action. The use ...

Manchester derby helps BBC One dominate viewing

'Match of the Day Live' on BBC One was watched by a 28.8% share of the available audience between 8pm and 10pm last night. The first programme in geologist Iain Stewart's new series 'How the Earth Made Us' on BBC Two drew in the second largest number of viewers during the key 9pm to 10pm slot ...

BBC Magazines appoints Geronimo for children's loyalty work

LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme...Geronimo was appointed following a three-way pitch and has been asked to create loyalty campaigns for BBC Magazines key children s titles, including CBeebies Weekly, Dr Who Adventures and Girl Talk ... director at BBC Magazines , said: We were very excited by the creativity that Geronimo showed ...

Focus publisher Origin snapped up by BBC Magazines

LONDON - Following speculation on the deal last week, BBC Magazines has confirmed it has acquired...of contract titles including Waterstone's Books Quarterly and HMV Choice. The BBC will now move a number of specialist titles to Origin's Bristol headquarters including BBC History magazine, BBC Wildlife and BBC Music Magazine. The move sees the formation of a BBC Magazines specialist publishing arm. The BBC said the move ...

BBC Worldwide expands portfolio with Lonely Planet acquisition

LONDON - BBC Worldwide, the commercial arm of the publicly-funded broadcaster, has bought travel...BBC Worldwide paid an undisclosed sum for the company to founders Tony and Maureen Wheeler ... , the chief executive of BBC Worldwide, said: We are delighted to be announcing this acquisition today ... . In a joint statement, the Wheelers said: Joining BBC Worldwide allows us to secure the long ...

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