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BBC Worldwide, the commercial arm of the BBC, is talking to advertising agencies about a major...BBC Worldwide, the commercial arm of the BBC, is talking to advertising agencies about a major ... . The review is run by BBC Worldwide s Global Marketing Brand Development division (GMBD), which was set up ... , is seeking an agency to market BBC brands more effectively across a range of media in overseas markets ...
BBC Worldwide is closing its monthly BBC Vegetarian Good Food magazine....BBC Worldwide is closing its monthly BBC Vegetarian Good Food magazine. The February ... quarterly spin-off to BBC Good Food. Its ABC peaked at 83,639 in 1993 and has since been in decline. Its most recent ABC figure for the first half of last year was 65,181. BBC Worldwide is trying ...
LONDON - UKTV, the cable and satellite joint venture between BBC Worldwide and Flextech, has...in the venture. Carlton said, "We are very surprised that the BBC is moving into a small niche market that is already successfully covered by the commercial sector." Around half the output of the BBC's food channel will comprise programmes hosted by BBC chefs Jamie Oliver and Delia Smith. UKTV will pay the corporation ...
The BBC is considering a controversial plan to spin off a number of its best-known brands...LONDON (Brand Republic) – The BBC is considering a controversial plan to spin off a number of its ... be expected to contribute to the 1bn the BBC has been told by the government to save over seven years ... . Critics of the BBC are concerned that the proceeds of the sales would be wasted. Peter Ainsworth ...
to promote the BBC's third series of 'The Restaurant', by Rainey Kelly Campbell Roalfe.
LONDON - The BBC has promised that it will sever Coca-Cola's sponsorship of Radio 1's weekly chart.... The show targets children and teens. Radio companies also criticised the deal because BBC guidelines forbid it to accept advertising. However, the BBC claimed that it was within producer guidelines and they would not be receiving any money for promoting Coca-Cola on air. The BBC said it was not involved ...
Kellogg's Corn Flakes has struck the biggest ever joint marketing deal with BBC Worldwide...-up is the BBC's first with a food brand since it announced earlier this year that it would stop licensing its ... to children, the BBC has struck the deal exclusively with Kellogg's Corn Flakes, which has low levels of sugar and salt. As part of the deal, the BBC will promote various DVDs to cater to as many tastes as possible ...
The BBC has warned soft drink Top Pops that it is to investigate whether it has violated...Pop music partnerships, including a sponsorship deal with radio chart show Hit Zone on Time FM, which airs in South-East England, are central to the marketing strategy of the 10 Caribbean fruit-flavoured soft drinks. A spokeswoman in the BBC's litigation department said it planned to ensure ...
Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1...BBC Good Food Asia is published by Regent Media of Singapore, and will initially be distributed ... run of 50,000 and is priced at $7.50 Singapore dollars. Regent Media already publishes BBC Knowledge and Lonely Planet Asia under licence from the British Broadcasting Corporation. BBC Good Food Asia is a ...
Heinz has linked up with BBC children's programme Planet Cook to launch a line of children's meals....is produced by Platinum Films, airs on CBBC and BBC One. It is hosted by TV chef Kevin Woodford and encourages ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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