BBC 'BBC blast' by Fallon
03 Apr 2009
The BBC is encouraging creative types to log onto www.bbc.co.uk/blast in a new TV campaign created
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by the Advertising Standards Authority, the British Board of Film Classification, the BBC, the Broadcasting Standards...Author's links: www.asa.org.uk www.itc.org.uk www.bbfc.org.uk www.bbc.co.uk www.bsc.org.uk To read ...
The BBC is encouraging creative types to log onto www.bbc.co.uk/blast in a new TV campaign created
BBC Online launches spots on its own channels this week to publicise the role of the corporation...BBC Online launches spots on its own channels this week to publicise the role of the corporation s web site activities. Created by Leagas Delaney, the ads show the singer Louise and Zoe Ball expounding the benefits of interacting with the TV. The ads coincide with a marketing drive for the BBC ...
LONDON - BBC has begun the sale of its BBC Resources commercial subsidiary, which handles outside...The sale follows a commercial review, which concluded that the unit did not exploit the BBC brand and was therefore not a core asset. BBC Resources is divided into three divisions: BBC Outside Broadcasts, BBC Studios, and BBC Post Production. The three divisions generate revenues of around 125m between them. A ...
The BBC has launched its new national TV and radio campaign for its 2011 Proms, the first...The campaign runs across BBC platforms until 10th September. It will be supported by a series of 'Appointment to View' cutdowns that showcase 'individual concerts. The campaign aims to showcase a "bespoke music hypermix" using extracts from musical pieces to feature in this year s Proms. The 'hypermix ...
LONDON - The BBC Trust is conducting a review of the commercial arm of the BBC, BBC Worldwide...Addressing a House of Commons select committee for culture, media and sport yesterday, BBC Trust ... and the guidelines around BBC Worldwide. "It is now an appropriate time to review the boundaries of (BBCWW) and we ... finished our inquiries." He said that the results of the review should be published next year. BBC ...
LONDON - The BBC is reported to be examining the idea of spinning off a stake in BBC Worldwide...market flotation. Normal 0 A BBC Worldwide spokeswoman this morning reiterated a comment provided to the newspaper, saying: "Matters of BBC Worldwide ownership are the responsibility of the BBC Exec and the BBC Trust. There is no group looking at an IPO within BBC Worldwide." BBC Worldwide has ...
LONDON - The BBC Trust has formally refused permission for the BBC Local video proposal after...and have a negative impact on commercial media. Diane Coyle, BBC trustee and chairman of the strategic approvals committee, said the Trust was committed to improving the BBC's regional and local services ... payers wanted. Coyle said the trustees believed the BBC's priority should be improving the quality ...
The BBC's move today to redefine the scope of its online operations comes after the approval...The BBC Trust has today announced its approval of a new strategy for the BBC's online output ... tested the Executive's proposals for Online against the BBC's overall new strategy, Putting Quality First ... . The findings of this will be published to the same timescale. Sir Michael Lyons, BBC Trust Chairman, said ...
LONDON - BBC Worldwide, the public broadcaster's commercial arm, is to press ahead with plans...BBC Worldwide, the corporation s commercial arm, will now take over the development of BBC.com along with BBC Global News, which runs the BBC World TV channel. Web portals covering genres ... versions of the iPlayer - will now form a key part of commercialising BBC.com. The plans follow the BBC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.