Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions. "The exercise is also in line ...
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The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
, online, and across social media networks. Painter said: "The Sun continues to fuel more conversations ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages viewers to call the helpline.
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
its occupants. We might not be the fine specimens we once were, our glories transferred from our ...
Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
I wrote in one of these columns three years ago that watching different parts of the public sector trying to talk to each other was rather initially amusing, but ultimately rather depressing.
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ... building brand equity. The way we do it is different.' 'The core is the same,' agrees Donnelly. 'The ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...
The Week
25 May 2012
News International has recruited London Mayor Boris Johnson's former aide Guto Harri as director of comms.
City & Corporate: The Week in the City
25 May 2012
Newedge, the global multi-asset brokerage firm, has appointed Nicole Wesch as its London-based global head of media and PR.
Public Affairs: The Week in Lobbying
25 May 2012
Insight Public Affairs has designed a 'mind map' to demonstrate what it has dubbed 'the blistering pace of reform'. It provides an assessment of the Government's legislative, political and regulatory challenges, and maps out headline policy drivers spanning the economy, public service reform, localism ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
