Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
-hand what worked and what did not. 'Part of the skill is distinguishing what is transferable to other ...
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Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
that are feeding opportunities in brands. There will be a transfer of skills from journalism into PR agencies ...
Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
partnership (PFP) by transferring intangibles into special purpose vehicles (SPVs) and then leasing those ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
claims, is that Best Buy did not effectively transfer its US model to Europe. 'I have been auditing Best ...
Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad
13 Oct 2011 | by Georgina Brazier
was first created and then transferred to the tissue paper by hand. The ad shows toilet paper unravelling ...
Negative reviews drive sales, claims marketing expert
14 Jul 2011 | by Nicola Clark
social media like they would an advertising campaign; you can t simply take an ad campaign and transfer ...
Opinion: Is there a risk of another skills gap emerging in the marketing sector?
26 Jan 2011 | by Staff
in training/graduate programmes and more flexible recruitment that looks at transferable skills and potential ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
managing the transfer of some shares to Coke without significant consumer backlash - keeping the brand true ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
production is transferred into the hands of experts. A new approach for a new era The challenge ...
DirectSki 'ski for less' by Karmarama
16 Oct 2009
Defying the recession-induced holiday slowdown, the site aims to reignite the winter holiday market with great value deals on flights, accommodation and airport transfers. Help with hiring ski equipment and ski passes are also on offer as the site aims to entice cash-strapped skiers back ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
