Negative reviews drive sales, claims marketing expert
14 Jul 2011 | by Nicola Clark
social media like they would an advertising campaign; you can t simply take an ad campaign and transfer ...
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Mini 'another day, another adventure' by WCRS
17 Oct 2011
The car features in a series of everyday scenarios alongside stuck-on transfers of characters including cowboys and dinosaurs. On selected sites over the course of two weeks, the characters will move, creating and evolving an adventure starring the Mini Coup . ...
Ford drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
created with one partner, transferred and used in multiple places and on new platforms." ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
managing the transfer of some shares to Coke without significant consumer backlash - keeping the brand true ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
production is transferred into the hands of experts. A new approach for a new era The challenge ...
WPP rolls £1.3bn Ford of Europe business into Blue Hive
22 Mar 2010 | by Alex Brownsell
. The revenues from each field of expertise will be transferred back along company lines. The move comes ...
Arena BLM picks up DVLA media comms planning account
11 Aug 2009 | by Matt Williams
transfers the quality of thought and planning they presented in its pitch to market planning our products ...
Mark Ritson on Branding: GM may be lost in the rush
14 Jul 2009 | by Mark Ritson
and transfer it from the triage of the bankruptcy process to the creation and operation of a new GM.' I hate ...
Mark Ritson on Branding: Ford's clarity of focus
27 May 2009 | by Mark Ritson
, and the plan says we are going to make it.' In an attempt to transfer some of its international success to its ...
And in the real world...GM, GSK, Nissan, Formula One, British Airways and more
13 May 2009 | by Noel Bussey
General Motors' shares slid to their lowest level in more than 70 years yesterday amid increasingly loud signals that the Detroit car-maker is headed for bankruptcy protection within the next three weeks. Source: Financial Times GlaxoSmithKline, the pharmaceuticals group, said it would transfer a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
