Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
to transfer contacts to a new phone. They reject the Jedi Knight's offer to use "the Force" to help, saying ...
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Mindshare set to take £12m Post Office media while UM London poised for Royal Mail
31 Jan 2012 | by Mark Banham
Both agencies are set to pick up the business following an official tender that kicked off in September last year. The media accounts for both the Post Office and the Royal Mail will transfer from incumbent OMD. MediaCom Edinburgh was also involved in the pitch for the Royal Mail business. The pitch ...
O2, Vodafone and Everything Everywhere join to create single m-commerce platform
16 Jun 2011 | by Ben Bold
to transfer their physical wallet into a new secure, SIM-based wallet regardless of which NFC-enabled device ...
T-Mobile moves £39m media account into Group M's MEC
12 May 2011 | by Katherine Levy
on T-Mobile at MediaCom will transfer under Tupe law to MEC. When the brand launched a year ago ...
Profile: Doug Bewsher, chief marketing officer at Skype
13 Apr 2011 | by Sarah Shearman
marketing background such as his. 'You have to work out how you transfer that to an environment where people ...
Ofcom to launch 4G auction in 2012
22 Mar 2011 | by Ed Owen
In its last spectrum auction in 2000, Ofcom auctioned 3G spectrum, raising 22bn from operators. 4G data transfer speeds are significantly faster than 3G, and approach home broadband speeds. Under the auction guidelines published by Ofcom, 95% of the UK population must be covered for mobile ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
managing the transfer of some shares to Coke without significant consumer backlash - keeping the brand true ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
production is transferred into the hands of experts. A new approach for a new era The challenge ...
Npower adds name to Barclaycard Freedom
24 Feb 2010 | by Alex Brownsell
offering a 60 sign-up incentive to any Barclaycard Freedom customers who transfer to the brand by 17 May ...
Contact-centre experts respond to the top five customer complaints
25 Aug 2009 | by Richard Abbott
transferred to and how long it might take. Rachel Robinson, divisional managing director, Teleperformance ... transfer the customer to an agent will pay large dividends. Again, think about your customer base and how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
