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International: Zimmermann named BBDO Germany chair

, Kohtes Klewes, has been promoted to chair BBDO Worldwide Germany, the holding company of the country...agency, Kohtes Klewes, has been promoted to chair BBDO Worldwide Germany, the holding company of the country s largest advertising agency. Zimmermann has already worked closely with the BBDO group ... company. PR accounts for around 20 per cent of BBDO s revenues, while half are generated ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

. This incorporates three worldwide networks: DDB Needham, BBDO and TBWA and is still growing. In January it added ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

at strategic level when parent company Abbott Mead Vickers BBDO is handling the advertising ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

advertising agencies, like D Arcy Masius Benton and Bowles and Abbott Mead Vickers BBDO, have reacted ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

BBDO. The teaser campaign was closely followed by the star-studded TV campaign, reputed ...

 

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