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Britvic repositions J2O in brand overhaul

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Unilever tops 2012 Marketing Society Awards nominations

Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ... ) The BIG Partnership VisitBritain Not-for-profit marketing Barnardo s BBH Cycle ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Burnett/OMD UK 30 15= (-) KFC BBH/Walker Media - 17 (25 ...

The Marketing Society Marketer of the Year 2012

. While Little Mix won last year's The X Factor, it was Yeo Valley and BBH that stole the crown in the ad ...

Audi brings 'Vorsprung' position to fore with new TV ad

The ad, by Bartle Bogle Hegarty (BBH), harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer", all the way through to its current A5 model. Named The Swan , the clip, directed by Oscar-winner Joachim Back, is a reinterpretation of the classic children's tale, 'The ...

Dulux reinstates the dog for sentimental TV push

The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers' homes and moods, through the redecoration of individual rooms. It runs under Dulux's "Let's colour" strapline, and will mark the brand's biggest UK push in 15 years, according to UK marketing director, Letty ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

that investment right. BBH has done fantastic work for decades, but we need to ensure that our campaigns are fresh ...

Girls get the 'Lynx effect'

". The campaign breaks today on the Lynx Facebook page with a teaser ad created by BBH, while the TV ad breaks ...

The DIY creative brands

of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ... creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ...

Unilever introduces limited edition women's body spray for Axe

According to The New York Times, Unilever's new scent for Axe, Anarchy, will be marketed in different versions for men and women across the US, with ads using the strapline, "Unleash the chaos". The new ads will be supported by digital and outdoor activity. The campaign has been created by BBH ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.