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BBH wins Grand Prix at IPA Effectiveness Awards

an estimated 1.13 for every 1 spent. Grand Prix winner BBH was chosen for its campaign for Diageo's whisky ...

SMG hires Eyre for new advisory role

Advertising and Bartle Bogle Hegarty (BBH) between 1975 and 1991. He then became chief executive of Capital ...

Brown creates a new era in the PHD story

agency BBH, perhaps this wasn't the greatest of surprises. The full-time PHD chief executive job ... . "I moved from DMB to BBH because of Richard Eyre, from BBH to IPC because of Sly Bailey, and from IPC ... group director, BBH/Motive 1987 Media planner/buyer, D'Arcy Masius Benton and Bowles (DMB B) Family ...

Planning in the new age of TV

creative and media agencies - he cut his teeth at Lowe and BBH, and was chief executive of Starcom ...

Radio faces critical digital challenge

director of creative agency BBH, believes problems with the quality of radio ads still prevail. It s a ...

Whose idea is it anyway?

the consumer interrelates with media channels. Creative agency BBH has invented engagement planning ... early in the process. She supports the BBH model, as long as the media agency s role is not undermined. What creative agencies like BBH need to do is to be very clear what the new department is offering ...

Being creative must not obscure the need for quality

the media owner creates its own executions separate to creative shop BBH s mainstream activity. The lines ...

How newspapers are getting creative

, chairman and worldwide creative director of BA s agency BBH, says : The brand idea for BA is Upgrade. I ...

Direct marketing in a digital world

this technology, by sending 33,400 customers a personalised CD in December 2006. Its agency, BBH, started from a ... -road drive. Katherine Ellis, direct planning director at BBH, explains: "It was sent to people who had ...

Should media agencies do creative?

full circle. First it was creative shops such as BBH hiring media planners; now the media agencies ...

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