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An ad, created by Bartle Bogle Hegarty (BBH), ran in the Sunday papers this weekend and appears in national and regional newspapers today. It shows BA and bmi's tailfins side by side and uses BA's "To Fly. To Serve." strapline. The ad follows the completion of bmi's 172.5m buyout last week by BA's parent ...
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.
of its London 2012 tier-one sponsorship with the TV, print, outdoor and online campaign by BBH, four ...
British Airways has launched a print campaign promoting its January sale.
Bartle Bogle Hegarty has created a film which follows a BA volunteer crew as they undertake a 24-hour trip to Nairobi via Copenhagen to help deliver 46 tonnes of aid to UNICEF.
The ad, created by BBH, is part of BA's 'To Fly. To Serve' campaign, which launched last week and features real cabin crew . Production has been handled by Smuggler. The newest addition to the campaign centres on Claire Bunton, a captain on the Boeing 747 fleet who is also a champion kite surfer ...
BA has taken the "To fly. To serve" motto from its coat of arms a line which is also stitched into the BA uniform to use as its strapline in a bid to boost pride in the brand for both staff and consumers. The strapline will be painted onto all BA aircraft. The 90-second film was created by BBH ...
The 20-second teaser fearures a pre-war pilot walking through a field towards a bi-plane. The full ad, which has been created by BBH, will be premiered through its Facebook page at 11am on 21 September 2011. Viewers are being invited to set the premiere as a Facebook event. Agency Being handles ...
CANNES 2011: The UK put in a strong showing on the Film Lions shortlist, with 23 nominations.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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