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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... 's West London site, an environment that could easily be mistaken for a modern-art gallery. Yet Chambers ... the fight to London 2012 sponsor BMW during an Olympic year - Maintaining sales growth in a market ...

Exploring licensing's new gaming frontier

been dominated by older names, such as the animated stars of Disney films and characters such as Hello ... is changing. 'In the old model of films and TV shows, a film came out, a character took off, they did a sequel ... that the way audiences relate to these brands is entirely different. Films and TV shows tend to be watched ...

Clarks launches AR campaign for Spring collection

the Aurasma Lite app, they can 'film' the ad with their device's camera to trigger the video content. Users ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

, to create a limited edition London-themed bottle....'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended ... an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... seven characters from the past who have influenced and shaped London s culture. Absolut said ...

Flack's Week: 10 February

The PRCA members' drinks in London's flashy Corinthia Hotel saw a trail of swooning PR girls left ... the impending snowfall, staff at Ripley's Believe It Or Not! London museum had other concerns. They inched ... ) on expenses - Charlotte's Bistro, London W4 Reviewer Hannah Kapff, account director, Road Communications ...

Public Sector: Institute forms to help media on education

BBC director-general Greg Dyke, film producer David Puttnam and former education secretary Estelle ...

City & Corporate: 'Mega-deals' lead to listings market lift

and details emerged of a planned £50bn merger of London-listed mining giants Xstrata and Glencore. Brunswick ... to float a new vehicle on the London stock market. However, new listing interest continues to emanate from emerging markets. One January process saw key City agencies in London pitching for the $3bn IPO ...

Think BR: Marketers should heed the Olympic clampdown

of the football venues of the London 2012 Olympics, revealed the extent of the cover up they are required ... should appreciate. Many corporate sponsors for the London 2012 Games are thought to have invested more ... by the British Olympic Association and until the end of 2012, by the London Organising Committee for the Olympic ...

Media Bitch's Diary 9 February

Dressed (or Best Undressed in this case), Bitch has been enjoying a lot of UM London's work recently ...

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