Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
s Magnum; Toni Guy; Vaseline and Lynx; the Universal Pictures films 'Battleship' and 'Immortals'; GSK ...
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Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
in various titles (created by McCann London) featuring a dog carrying not a newspaper but a tablet computer ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
that he is entering the same challenge in this year s London 2012 Olympics has (unfortunately) turned ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ...
ITV1, C4 and 5USA triumph at Freesat Awards
24 May 2012 | by Maisie McCabe
and radio broadcasters and production companies at One Mayfair in central London last night. Emma Scott ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
, there has been some decent work for charities (such as Publicis London's prostate cancer ad with Ricky ... London, says. "It's the equivalent of 'I'm fucked.' It's these hilariously observed moments of failure ...
Is Saturday key for brands?
24 May 2012
into that Saturday context." Meanwhile, Eve Samuel-Camps, the head of press at UM London, is slightly more ... towards strategy." NO - Eve Samuel-Camps, head of press, UM London "I can't see it driving a huge ...
My Media World: Freddie Ossberg
23 May 2012 | by Jeremy King
and eating well. I also watch a movie or TV series most evenings. There isn't a film, documentary or box set ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
