Think BR: Understanding big data
23 May 2012 | by Matt Barnett
we provide a review, unless we are lying that is. It knows our taste in music, films ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
-profile campaign. As we see here: In this film, a mother and child wander around a ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
is demonstrated in this film: Alone, the title of the piece crows its credentials ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ... , consumers must become fans of the KLM Facebook page and answer one question about the short film on display ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
. Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... offering with further outdoor ads using its current strapline, "See it in London, buy it at Heathrow ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
in the Bafta film awards using the Flick-o-meter, a data visualisation tool that displayed the support ...
Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
campaign in Tesco stores across London, the South-East and the Midlands. This activity will then run ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
